With ~90 percent of the search engine market share being dominated by Google, it developed an online advertising platform, where one can give ads in the form of display, video and search.
Not just this, it also helps in installations of mobile applications.
No matter whether you are in a product or service oriented business, Google Ads can help you increase your scale massively.
A pictures says a thousand words.
Whoever said this was not expecting the importance of images or pictures to expand so fast & wildly.
500 million plus daily active stories make connection with unlimited individuals on a daily basis trying to be the next influencer or just being a part of it.
Whatever it is, millennials are holding tight to it.
Display Network is a website hub for displaying ads on managed placements. Instead of text, these are known for showing images, engagement, and Gmail ads.
Advantages
- Promotes brand awareness
- Advertisement on a specific website
- For campaign remarketing
Usage Area
- Google
- YouTube
- Blog
Shopping campaigns are mostly used by retailers for traffic optimizations and for boosting local and online inventory. These ads primarily give users, information about the product without clicking on it.
Advantages
- Qualified leads
- Maintaining a report of data of your products
Usage Area
- eCommerce
Video campaign displays video ads in own or other streaming videos. The campaign feature comes with numerous options of displaying their ads, including in-stream, non-skippable, out-stream, video discovery and bumper ads.
Advantages
- Reaching out to all viewers
- Promoting video (or commercial video) content
Usage Area
- YouTube
- Blog
App campaign is the best practice for promoting apps on Google. It targets the audience who are ready to install or pay for app and promotes accordingly in the largest Google properties. Higher the number of installs, higher the traffic.
Advantages
- Advertisement of your existing or new apps
- Smooth setup
- Promotion in worldwide Google properties
Usage Area
- Google Play
- YouTube
- Google Display Network